Why Two Websites Are Always Better Than One
Sometimes, despite your best efforts, your new website just doesn’t give you the kinds of marketing results you would expect. Sales don’t increase, accounts don’t open, and the new revenue just doesn’t come pouring in. The better job you’ve done planning and executing your web strategy, the less likely this is to happen. But even so, every company can come up short once in a while.
That’s why it’s a good idea to build two websites, rather than just one.
Don’t worry, we aren't about to recommend that you take out two different domains and try two different designs every time you launch a new site – although that would be a fun way to pad the bill. No, what we are talking about is never letting any page or feature on your site becomes static. That is, recognizing the importance of constantly testing everything.
The funny thing about people, and especially buyers, is that you can never quite predict what they're going to do. Just when you're absolutely sure one idea or campaign is the best you've ever had, it comes up short… Just as we described a moment ago.
The thing to do in that situation, however, isn't to stop and take a loss; it's to move on to the next version and try again. In fact, that's exactly what you should be doing even if your new site has been more successful than you'd imagined it would be. Just because you outperformed your expectations doesn't mean you've hit your ceiling; and the only way you'll know you could be doing better is through constant testing.
The minute you stop trying out different versions of your website, copy, product photos, and other details, you essentially set a cap on the percentage of visitors you're ever going to be able to turn into buyers. Take our advice and keep trying new things to test them out; it's not as easy as sitting on what you have, but it will make sure that your online business is constantly moving forward.
Want help testing your business website to make sure you’re getting your money’s worth? Call or e-mail BlueTone to see how we can help you setup the right tools and metrics to get bottom line answers.
