Strategic Optimization Program

Google • Yahoo • MSN

Search Engine Optimization is defined as careful placement, wording, and analysis of keywords of text for optimum search engine ranking. This can be considered part of an internet marketing strategy for web design. Using keywords to improve your site's visibility on the internet is a vital part of any successful website design. Just creating a niche for your business is only the first step. BlueTone Media offers SEO as a valuable next step in getting your website recognized.

For companies who want to economically seize the opportunities that Search Engines offer, we recommend this multi-faceted strategy.

First, we make sure the site is aligned (from a best practices standpoint) with Search Engines that rank sites via “natural search” (such as Google and MSN). Next, we combine the cost benefits of natural search with a performance-based, Paid Inclusion Program, via a fixed-rate Cost Per Click (CPC) to create highly targeted traffic and certifiable results in Yahoo. This is further improved by targeted directory listings designed to produce effective link popularity.

    • Continuous Support with a Dedicated Account Executive
    • Web site Review and Assistance
    • Paid Inclusion (XML) Traffic via a Fixed-rate,
      Cost Per Click (CPC) through
      Yahoo Search Technology
    • True Search Optimization Strategy and Implementation (for Natural Search results)
    • Directory Submissions
    • Online Reporting

Paid Placement Marketing Program

From keyword research and selection assistance to campaign set-up and complete daily management, more visibility is the true method for your success. We help you identify objectives and goals, and then fine-tune the campaign to provide the best results. That means you're free to focus on your actual business while we manage the process and provide the necessary data through weekly/monthly reports to track and deliver real results.

Our main concentration in this area is with Google AdWords, Yahoo's Search Performance & MSN Search. Other PPC engines can also be recommended and utilized in the program. Bluetone Media is also certified as a Google Adwords Professional company.

    • Discovery Process
    • Keyword Research and Selection
    • Create Ad Copy / Text
    • Monitor Campaign Performance
    • Ongoing Reporting and Optimization
    • ROI Guidance and Recommendations
    • Continuous Client Relations

Contact us for additional information about this service.