You know what marketing is and you know what a funnel is (at least we hope so), but do you know what “the marketing funnel” is?
Well.. wait. Actually, it’s not great because here’s the thing about a marketing funnel:
It exists whether you understand it or not.
That’s right; the marketing funnel is real and it’s out there doing its job every single day. It doesn't matter if you know how it works or if you’re actively aware that you’re utilizing it. If you’re selling a product or service, the marketing funnel is a critical component of your business. So if you don’t know how to use it right, it’s time to learn.
Regardless of whether you enjoy shopping or not, you’ve most likely done it at some point in your life. But, while many people still go out and hit the mall, more and more consumers are opting to conduct their shopping experience in a much more convenient place: the internet.
Nowadays, the vast majority of major retailers have online stores, as well as brick-and-mortar stores. Some retailers don’t have physical locations at all, instead existing solely on online revenue.
As a small business, you may not be sure if setting up e-commerce is right for you. In most cases though, if you aren’t peddling your wares on the internet, you’re missing out. If you’re still not sure, allow...
So you’ve been handling your own marketing efforts for a while now and it’s been going… ok. Maybe you’ve gotten some social media engagement, just not as much as you wanted. Maybe you’ve gotten some website conversions, but not as many as you wanted. Maybe it hasn’t been that hard, but it’s not as easy as you wanted.
This is the time when many companies consider employing the help of a marketing agency. It’s important to recognize that this decision doesn’t come from failure but as an admission that you need help. Just as you’re an expert in your field of business, marketing agencies are experts at finding people and telling them about your business....