Increase in traffic to services page
Increase in contact form conversion rate
Increase in new users
Increase in sessions
To provide an SEO Program that would raise the Coastal Pro Roofing website to Page 1 of the Search Engine Results Pages for Wilmington NC flooring & roofing related searches, competing with larger local companies such as Excel Roofing & Flores & Foley.
This huge increase was due to our Re-optimization of the page to include the specific locations that the company services. After we changed the targeting to meet those needs, the traffic shot up - confirming that we made the right decision.
This was the most straightforward SEO task but was key nonetheless. It involved creating a dedicated page for each phrase, optimizing the page's H1 & Meta tags, and then finally building links to the page from highly relevant sources.
Again, we did this by specifying their service areas, as well as adding “trust signals” near the form - including a 5 star Google review image.
This was a result of the previously mentioned meta tag optimization, as well as better targeting the overall content on the site.
As you can see in the graph below, there is a clear distinction in the keywords this site was ranking for pre-SEO & post-SEO. Before we started working on the site in April of 2020, it ranked on the first page of Google for 2 keywords. Within the first few months, that number was up to around 6 important keywords on page 1. This has resulted in tons of new traffic to the site.
