Online & Offline Marketing with BlueTone Media
Our team at BlueTone Media specializes in creating websites that are not only beautiful, but that focus on usability and functionality. We understand that each day, more and more of your customers are visiting your website for more information about your services and/or products. It is important that all your marketing efforts tie seamlessly into your website.
The marketing team at BlueTone Media takes the time to sit down with you, not only to understand your goals, but to also get a true understanding of your customer's needs. With our strong background in both online marketing (such as SEO, PPC and social media) as well as offline marketing, we are confident we can customize a marketing plan that proves to be a worthwhile investment.
Search Engine Optimization
No other medium impacts a website's traffic more than search engines like Google and Bing. If you want to increase your bottom line, search engine optimization is the smart choice. At BlueTone Media, our SEO tactics always focus on results, measurable goals and accountability. In a day and age where every web company seems to "know" SEO, we stand apart but spending the time to learn who your customer is and what their needs are.
Pay Per Click & Digital Advertising
Pay Per Click advertising and SEO go hand in hand. When managed properly, pay per click marketing can produce some of the highest ROI. We can strategically place your company in front of your customer at the exact time they are making the decision on your services or products. We get to know your company, your customers and your competition. In doing so, we eliminate needless spending on irrelevant visitors and drive more qualified conversions and leads.
Social Media Marketing
Social Media Marketing is more than posting a cool picture on Facebook and hoping people engage. More and more people are using social media to connect with businesses. This is your opportunity to engage with them, to build trust and a relationship. We work to truly understand your customer and their needs, so we can give them solutions.
How important would it be to your business to be able to reach out to those customers who want to hear about your latest news and offers? Direct marketing allows us to do just that. With our content management system, we can help you build an email list, collecting information for those people who are interested in your business. From there we can help you craft the perfect newsletter or email, sharing your business's latest news or providing them information on your services or products.
Search Engine Optimization
More and more people are using the internet each day - searching for exactly what your company offers. Having your business at the top of the search results means more leads, more sales and more conversions. At BlueTone Media, we understand that a business can be built or broken online. Our team spends the time to truly understand how your business works. In doing so, we develop a clear picture of exactly what your business goals are. From there, we develop a unique online marketing strategy that drives results.
You will find many internet marketing companies out there who offer "out of the box" SEO services. If a marketing company isn't going to spend the time to understand your company's goals, is is best to stay clear. In fact, nowadays, those "out of the box" techniques could get your website penalized by the search engines. Our internet marketing team has years of search engine optimization experience and we focus on making sure your website conforms to the multiple algorithm updates that occur each year. Our techniques are "white hat" and we follow the ever changing guidelines of the search engines.
Some of Our SEO Process:
- Website Analysis
- Competitive Research & Analysis
- Code Optimization
- URL Optimization
- Content Creation & Optimization
- Site Structure Analysis
- Google+ Authorship Optimization
- Directory Submissions
- Social Signals
- Optimize Site Conversions
- And much more...
So you have shiny, new website, but does your print material match? At BlueTone Media we can help, whether its a new logo for your brand or freshening up your brochures and business cards. Learn more about all the graphic design services we offer.