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Unleashing The Power Of Automation Taking a look around at your surroundings and imagining a world where software was not integrated into everything we see is hard to do. The digital revolution has brought information technologies into our schools, offices, and homes. Billions are spent each year on I.T. that will make tasks simpler, increase production and allow companies to be more profitable. In particular...


The Small Business Owner's Guide To Successful Marketing. Part 1 Determining Your Marketing Budget This business world of today is crowded and competitive. Just when you think you have something that will give you a slight advantage you learn that someone has already thought of it first. Business owners have been struggling to deal with competitive markets for centuries and the one solution that has always...


We'd like to announce our newest site: independentmusicguide.com! November has been great and we have so much to be thankful for, including the production of our latest collaboration. Independent Music Guide is the home for Indie Musicians who are looking to gather information and further their careers. Led by Director Stephanie Smith and Assistant Director Sean Knight, IMG features a talented group of...


Dealing with negative reviews For most business owners, negative reviews are a nightmare. The very thought of someone saying bad things about their business on the internet can cause a lot of stress. If you're like most small business owners, you probably believe one or two bad reviews will influence customers to go somewhere else. Lucky for us, we live in the real world, where no one is perfect and we all have...


Let's Talk About Geofencing By now, I'm sure you've heard about Geofencing and all of its endless possibilities to help you make money. But if you're still scratching your head wondering what exactly Geofencing is and how can you use it to promote your business, you've come to the right place. I first started hearing about Geofencing around 2014, when digital marketers began talking about...


Which One Is Right For Your Business? Building a website for your business can be a great way to take your company to the next level. Unfortunately, most people don't know where to start and a rush in judgment can lead to a costly mistake. With the new tools available to us today, it's easier than ever to create a website and get your business online. But is a DIY website the right choice for your business?...


I know, I know, email marketing is dead. But did you know the average ROI for email marketing is 122%? That's 4 times higher than any other digital marketing channel. Email marketing is also the only digital marketing channel that allows you to own your audience reach. Social media channels are constantly decreasing the number of views your posts receive, and likewise, search engines like Google are updating...


1. You aren't consistently engaging with your audience. It's kinda like the old saying, practice makes perfect. Posting something once or twice a month is not going to do much for your brand. Customers are looking for new and fresh content daily and they are rewarding companies that deliver. With social media, you have to think of it as an ongoing conversation that you're having with your audience....


At BlueTone Media, we’ve been creating websites since the early 2000s (in fact, this month marks our 15th year anniversary!). Throughout that time, we’ve seen a lot of fads and new functionality come and go. However, the following 7 Website Must-Haves have remained constant during that stretch. 1. Simple, uncluttered, easy-to-read font You’d think this would be a no-brainer now a days, but we still...


This month, BlueTone Media turns 15 years old. Take a quick journey with us from where we started, where we are now, and where we're headed next. The Early Days It all started like several other tech companies, except instead of a garage, it was a guest bedroom. Our CEO, Jimmy Honsinger, always had a love for technology and computers. He built his first website way back in 1995 for a local movie theater, and...


 

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