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Welcome to our very first edition of the BlueTone Media Employee Spotlight! Every so often, we’ll be interviewing one of our employees so that you can learn a little more about who we are. We’ll start this series off with Tara Gannon, our Accounts Development Executive. The Infamous Popcorn Disaster Tara grew up in Florham Park, New Jersey, not too terribly far from the bright lights of New York City....


You know what marketing is and you know what a funnel is (at least we hope so), but do you know what “the marketing funnel” is? No? Great! Well.. wait. Actually, it’s not great because here’s the thing about a marketing funnel: It exists whether you understand it or not. That’s right; the marketing funnel is real and it’s out there doing its job every single day. It doesn't...


Regardless of whether you enjoy shopping or not, you’ve most likely done it at some point in your life. But, while many people still go out and hit the mall, more and more consumers are opting to conduct their shopping experience in a much more convenient place: the internet. Nowadays, the vast majority of major retailers have online stores, as well as brick-and-mortar stores. Some retailers don’t have...


So you’ve been handling your own marketing efforts for a while now and it’s been going… ok. Maybe you’ve gotten some social media engagement, just not as much as you wanted. Maybe you’ve gotten some website conversions, but not as many as you wanted. Maybe it hasn’t been that hard, but it’s not as easy as you wanted. This is the time when many companies consider employing...


Marketing takes on many forms. You can market by having a great website, sending postcards in the mail, posting on social media, having someone spin a sign on a street corner; the list goes on and on. In the last few years however, one marketing tool has been pulling way ahead of the others - way ahead. It’s YouTube You’ve probably watched your fair share of funny cat videos or clips...


Using A Non-Responsive Design I know, I know, it’s 2019 and there is no reason why any website should still be using a separate mobile app or worse, is still not mobile friendly. But at least once a week I come across a website that does not work on a cell phone. If you are still holding on to a mirrored mobile app or if your website is not responsive, it is time to rejoin the rest of society. This is something...


Unleashing The Power Of Automation Taking a look around at your surroundings and imagining a world where software was not integrated into everything we see is hard to do. The digital revolution has brought information technologies into our schools, offices, and homes. Billions are spent each year on I.T. that will make tasks simpler, increase production and allow companies to be more profitable. In particular...


Determining Your Marketing Budget The business world of today is crowded and competitive. All too often, business owners think they’ve finally found something that will give them an advantage only to learn that someone has already thought of it. Business owners have been struggling to deal with competitive markets for centuries and the one solution that has always provided results is better marketing . Why?...


We'd like to announce our newest site: independentmusicguide.com! November has been great and we have so much to be thankful for, including the production of our latest collaboration. Independent Music Guide is the home for Indie Musicians who are looking to gather information and further their careers. Led by Director Stephanie Smith and Assistant Director Sean Knight, IMG features a talented group of...


A whopping 90% of consumers check online reviews before they even step foot inside a business’s doors 1 . People love to read reviews and look at pictures from others’ experiences. It makes them feel safe and comfortable which, in turn, makes them more likely to spend money. Unfortunately, even the best companies have off days and that’s typically when bad reviews happen. Negative reviews can...


 

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