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By now, you’ve probably heard about geofencing and all of the marvelous ways it can make you money. But what is this wondrous mystery marketing tool? How do you use it? Does it really work? If these are the questions you’ve been asking yourself, you’ve come to the right place. Come with us on this magical adventure, where we’ll learn what geofencing entails, why marketers are using it, and...


Having a great website is one of the best ways to market your business. It can take your online presence to the next level and build invaluable brand awareness. And with plenty of website building tools out there, it’s easier than ever to get your business online, right? Well, sort of. Yes, DIY websites are easy, but that doesn’t mean they’re the right choice for your business. By contrast, having...


I know, I know, email marketing is dead. But did you know the average ROI for email marketing is 122%? That's 4 times higher than any other digital marketing channel. Email marketing is also the only digital marketing channel that allows you to own your audience reach. Social media channels are constantly decreasing the number of views your posts receive, and likewise, search engines like Google are updating...


You aren't consistently engaging with your audience. It's kinda like the old saying, practice makes perfect. Posting something once or twice a month is not going to do much for your brand. Customers are looking for new and fresh content daily and they are rewarding companies that deliver. With social media, you have to think of it as an ongoing conversation that you're having with your audience....


At BlueTone Media, we’ve been creating websites for over 15 years! When it comes to website design, we’ve seen new technologies develop and fads come and go. But we’ve also seen some things stay fairly consistent. Some facets of your website may change over time, but there are seven must-haves that we think should always be present. Without these, you risk falling behind your competition and losing...


This month, BlueTone Media turns 15 years old. Take a quick journey with us from where we started, where we are now, and where we're headed next. The Early Days It all started like several other tech companies, except instead of a garage, it was a guest bedroom. Our CEO, Jimmy Honsinger, always had a love for technology and computers. He built his first website way back in 1995 for a local movie theater, and...


We'd like to announce our newest site: CapeFearless.com! Cape Fearless Extreme is an Adventure Course Park, located in Riegelwood - right outside of Wilmington, NC. They offer multiple courses, all designed to bring you closer to the people you care about. We all know that struggle brings people together. But doing it this way, you'll be able to bond without ever facing any real danger or hardship...


Display Ads have long been a staple in digital marketing, everyday users are bombarded by these ads on the different websites and apps they visit. But are people actually clicking these ads? If you are running display ads and are not using placement exclusions then the answer is no...kind of - let me explain. Anytime you set up a new campaign on the Google Display Network your ads are eligible to be shown on every website,...


We're proud to announce the newest site in our lineup - KellersInc.com! Kellers, Inc has been around since 1973 - that's almost half a century of experience! Over that period of time, they've built a rock solid reputation helping solve problems related to: Fire Protection Life Safety And More They have a strong focus on power plants & heavy industry, and have served the likes of: ...


Soon, Google is going to make the web a safer place. Well, not exactly, but they are going to let you know which sites are not secure. On July 24th, 2018, the web giants are going to be marking sites without an SSL Certificate as "Not secure" with the release of Google Chrome 68. Here's an example of what that will look like: Why the change? SSL Certificates help protect you from cybercriminals....


 

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