How Content Fits Into Every Step of the Marketing Funnel

   By: Chelsea Maher

On the surface, the marketing funnel is a relatively simple concept. Companies market and people trickle down, filtering through the layers of the funnel until a portion of them become customers. It sounds easy, but it isn’t always. You see, there are a lot of components that go into creating a marketing funnel that functions well. For example, advertising, web design, and SEO are all really...

9 Google Statistics That Influence Digital Marketing Strategy

   By: Chelsea Maher

Google is one of the most widely used search engines in the world, so it makes sense that they have a lot of statistics to offer. Most people would just gloss over articles filled with lists of Google search result statistics, but not us. You know why? Because they’re important. They’re not just important to us as marketers, they’re important to our clients as well as business...

The Top 3 Reasons to Utilize E-commerce

   By: Chelsea Maher

Regardless of whether you enjoy shopping or not, you’ve most likely done it at some point in your life. But, while many people still go out and hit the mall, more and more consumers are opting to conduct their shopping experience in a much more convenient place: the internet. Nowadays, the vast majority of major retailers have online stores, as well as brick-and-mortar stores. Some retailers...

Avoid These Common Web Design Mistakes

   By: Kris Gerner

Using A Non-Responsive Design I know, I know, it’s 2019 and there is no reason why any website should still be using a separate mobile app or worse, is still not mobile friendly. But at least once a week I come across a website that does not work on a cell phone. If you are still holding on to a mirrored mobile app or if your website is not responsive, it is time to rejoin the rest of society....

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