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What is Integrated Marketing?

What is Integrated Marketing?

Integrated marketing is a strategy for delivering a unified, holistic message across all of the marketing channels that your brand uses. Traditionally known for our digital marketing & web design capabilities, our True Blue team at BlueTone Media has expertise in a wide variety of marketing disciplines. From trade show selection and development to influencer marketing, we can cover all of your integrated marketing needs.

No matter your marketing goals, we'll help facilitate a marketing plan that seamlessly blends elements from traditional marketing, digital marketing, event marketing, and public relations. This all-inclusive, integrated approach is called multi-channel marketing.

Trade Shows & Events

Trade shows and events are great tools for brand development and lead generation. Our team will handle all the preparation, from researching the shows & events with the best ROI to developing branded collateral & giveaways.

Direct Mail Campaigns

Some customers are best reached through meaningful mail advertising. Our team can do the research to determine who those potential customers are. Then, we’ll integrate out-of-the-box mail solutions, optimized to grab readers’ attention.

Traditional Ads & Public Relations

Whether you need us to send out timely, relevant news releases about press-worthy events or develop and place high-quality advertisements in the right print publications for you, BlueTone Media is here to help.

Specialty Marketing

To develop your company’s brand, it needs to be recognizable. Our team can create unique designs for a wide variety of items and giveaways, ranging from branded apparel and water bottles to business cards and pens. Your imagination is the limit!

Influencer Marketing

Many businesses would benefit from the advocacy of a popular online influencer. If this sort of marketing is a good fit for your company, our team can track down and negotiate with the right influencers to promote your product or service.

Strategic Marketing Planning

Different marketing campaigns and tools work better for different companies, products, & businesses. When you come to us with your marketing needs, we’ll build a strategic plan that blends the tactics that will work best for your company.

Why True Blue Integrated Marketing?


Often, the most successful campaigns and initiatives don’t rely on a single channel to deliver your brand messaging. Whether you’re attempting to grab someone’s attention via a billboard while they’re driving down the highway at 65 mph or with branded swag giveaways at an important networking event, we can develop unique solutions designed to bring you the right customers.

At BlueTone, we strive to offer you a cohesive mix of multi-channel marketing initiatives that will bring your company the most success. Tell us what you need and we’ll find a way to make it happen!

Want us to build you a meaningful marketing strategy?

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