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Full-service, roofing-specific marketing & web design that will beat the competition & drive your conversions through the roof!

The True Blue Advantage

When you choose BlueTone Media, you get a team of committed marketing and web design experts who are dedicated to meeting your specific goals.

We don't simply give our roofing installation clients generic website templates and stagnant marketing strategies. Our team works hard to provide ground-breaking solutions tailored to your company's needs.

Build a Strong Reputation

Show your potential customers you are the #1 roofing authority in your region.

When you work in an ultra-competitive field — like the roofing industry — you've got to create and maintain a consistent brand and solid reputation. As soon as you get even a couple bad online reviews or disperse some subpar branding material, you'll start losing customers to the roofing contractor next door.

How can you avoid this?

With our thoughtful integrated marketing strategies and reputation management expertise, you will be able to establish the online authority and brand recognition you need to attract more loyal customers.

Modern Web Design

Why Work With Bluetone?

When you win, we win.

5 Stars
Kristen Yow

"I have been fortunate enough to have worked with BlueTone media with a couple of companies. They are always so helpful. I would recommend that any company in search of great IT work and service to call BlueTone. Phillip you are awesome and thank you for all of you continued help."

5 Stars
Elisabeth Scharf

"We have been working with BlueTone Media for ten years now and can't imagine working with anyone else! They are always available to make changes to our website. They keep us in line with modern day appearances and NEVER tell us "NO"! From the front desk to the developers, everyone is helpful and professional."

5 Stars
Beverly Ward

"I have worked closely with BlueTone for years, and I am consistently pleased and impressed. BlueTone makes their clients feel like a priority. My needs are addressed quickly and efficiently. I continue to have positive experiences with their support and management. I highly recommend BlueTone and value my relationship with them."

Unity Across Platforms

Secure More Conversions

Use marketing & web design solutions focused on lead generation & conversion.

At the end of the day, the whole point of your website and marketing intiatives is to attract more customers to your business. Unfortunately, lead generation is often one of the greatest challenges of running a successful business. 

That is...if you're not using targeted, strategic marketing and fool-proof web design techniques like we do.

Our methods have proven effective time and time again. But don't take our word for it — jump to the section below to see what we were able to do for a roofing contractor just like you.

A Client Transformation Story — Carolina Flooring & Roofing (CFR)

Roofing Website

HOW WE MAXIMIZED CFR'S WEBSITE POTENTIAL

Carolina Flooring & Roofing came to us with a low Google search ranking and a goal to make their website stand out against their competitors.

In turn, our team provided exceptional Search Engine Optimization (SEO) services that:

  • Brought their website onto Page 1 of Google for relevant search terms
  • Boosted their website traffic by over 25% year-after-year
  • Increased overall conversions by nearly 75% year-after-year
  • And gave them an edge over their competition

Click the link below to learn exactly how we did it. Or if you’re ready to get the results we gave CFR, let’s get in touch!

Rise Above the Competition

Adopt innovative solutions to beat your local & regional competitors.

In the roofing industry, you're not just competing against other local roofing contractors — you're up against larger regional roofing companies, as well. 

How can a small roofing company put up a fight? 

Your website needs to be flawless (with a strong SEO strategy), and your marketing efforts need to be innovative and integrated across a wide variety of media platforms. Again...easier said than done. 

But that's why we're here. Our marketing and web development experts can provide you with the specific tools you need to stand out amoung the crowd.

Designs that engage & convert
Designs that engage & convert

Our Marketing Process

Roadmap to Success

 
Roadmap to success
Roadmap to success

01 Laying the Groundwork.

 
  • Goal Setting: Defining where you want to be.
  • Onboarding: Setting up analytics tracking and connecting all accounts.
  • Ideal Customer Identification: Doing research to find your ideal member, and more importantly - where we can reach them.
  • Researching the Competitive Landscape: Identifying all other options your target customer has besides your company, so we can offer them more - to make the decision to work with you a no-brainer.
Roadmap to success

02 Casting the Net.

 
  • Targeted Campaign/Content Creation: Taking what we learned during our research phase to create ad campaigns and website content that pulls in your ideal customer.
  • Monthly Campaign/Content Conversion Optimization: Reviewing what’s working best every month - and using that information to optimize your content and campaigns to attract even more of your ideal customers.
Roadmap to success

03 Blasting Off.

 
  • Testing for Growth Opportunities: Incorporating all of our findings into creative strategic test campaigns - which can unlock whole new growth and revenue opportunities you may have never imagined.

Ready to outperform your competitors?

Our team of web design and marketing experts is eager to help you accomplish your business goals. The first step? Tell us what you need. 

Faqs

Frequently Asked Questions

How will BlueTone help my roofing company stand out?

Establishing a memorable brand is essential to business growth, but it can be challenging without the right ingredients.

Over time, our team has developed the perfect brand-building recipe, including a mix of thoughtful web design and development, expert Search Engine Optimization (SEO) strategy, classic paid marketing, and smart content creation and promotion.

At BlueTone, we use an integrated marketing approach, incorporating all the best techniques to most effectively achieve YOUR business goals — because, at the end of the day, that's why we're here.

Can BlueTone help me generate more meaningful leads?

Of course!

We know how challenging it can be to track down the right kind of leads. If not done properly, lead generation can take WAY too much time, money, and resources.

With our smart marketing strategies and targeted lead generation practices, we can help you pull in the most promising leads — the ones that are ready for a new roof or roof repair services.

What is SEO? And how does it impact website traffic?

SEO — or Search Engine Optimization — is the process of directing more customers to your website from their online searches.

Without a solid SEO strategy, people won't be able to find your website, and you won't get the business you need to thrive and grow.

Not only will our team optimize your website information and layout to place you to the top of Google's rankings, but we'll populate your website with SEO-boosting content that'll bring in LOADS of potential customers.

Can I focus on my roofing work and let you handle all the website and marketing management?

You betcha!

After we have an initial conversation about your website and marketing goals and iron out the nitty gritty details, you can be as involved in the process as you want.

Whether you want us to handle website updates from our end or to manage the website yourself through our easy-to-navigate Content Management System (CMS), we will work around YOUR needs.

And if you decide to do it on your own, our support team is available 24/7 to help you with any questions and concerns.

What marketing services do we offer?

At BlueTone, we use an integrated marketing approach.

That means we incoporate the perfect blend of web design and marketing initiatives to achieve your specific business goals. That also means we don't limit our work to a single medium.

From web design and development and Search Engine Optimization (SEO) to Pay-Per-Click (PPC) advertisements and social media marketing, we'll only suggest the mix of services that will be effecive for YOU. No matter the marketing content you want — whether digital, print, or totally out-of-the-box — we're the marketing family for you!

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