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Key Performance Indicators


Increase in organic traffic


Increase in contact forms filled out


Increase in new visitors from organic traffic

Central Florida Plastic Surgery

Project Overview

We've thoroughly enjoyed working with Dr.Serra, as he has provided us with the freedom to demonstrate our expertise in this area. As you can see, that trust has worked out perfectly for us both!


  • Performed keyword research to find the terms with the greatest search volume related to our SEO focus ideas. Generated a list of the top 10 terms to focus on getting to the 1st page of Google.
  • Performed competitor research to reverse engineer their most successful SEO tactics, to see what mistakes we could avoid, & lessons we could learn from them.
  • Optimized all Meta Information (Page titles, H1 tags, Meta-descriptions) to be SEO friendly, so that Google can better understand the content of the site.
  • Wrote informative content to answer common questions patients would have related to the procedures Dr.Serra performs.
  • Created an updated XML Sitemap for the site, so Google can better understand the site's structure.
  • Went through existing content to find & take advantage of internal linking opportunities. Performed outreach to get other local companies to link back to the site.

Key Outcomes:

Increased Google Organic Traffic

Increased Google Organic Traffic by more than 63% last year compared to the year before.

We wrote informational content related to the procedures Dr.Serra performs, answering common questions that patients would have about them. This builds the authority of his site both in the eyes of his patients and in the eyes of Google - so it's a win-win!

Increased Google Organic Traffic

Increased the Contact Forms filled out by more than 27.86% last year compared to the year before.

We did this by creating better internal linking throughout the site. We went back through all the pages and added links with text like "Still need more information? Contact Us here!"

Results Pre-SEO & Post-SEO

As you can see in the graph above, there is a clear distinction in the amount of Organic Search Traffic the website received last year compared to the year before, primarily due to our SEO work described above. Before our changes, the site only received 6,928 new Organic visitors over the course of the year. The following year, they received 11,874 new visitors. That's a 71.39% increase in new visitors from Organic Traffic.

SEO Case Study | Central Florida Plastic Surgery

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