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Key Performance Indicators

250%

Increase in New Users

395%

Increase in Traffic to the Contact Us Page

10%

Decrease in Bounce Rate

91%

Increase in Sessions

Odyssey Mechanical HVAC

Project Overview

Odyssey Mechanical offers a full spectrum of HVAC services, from heating and air conditioning installation, service, and maintenance, to assistance with emergency repairs. Our mission was to provide an SEO Program that would raise the Odyssey Mechanical website to Page 1 of the Search Engine Results Pages for Wilmington NC HVAC-related searches, competing with larger local companies such as O’Brian & Airmax HVAC.

Strategy:

  • Performed keyword research to find the terms with the greatest search volume related to our SEO focus ideas. Generated a list of the top 10 terms to focus on getting to the 1st page of Google.
  • Performed competitor research to reverse engineer their most successful SEO tactics, to see what mistakes we could avoid, & lessons we could learn from them.
  • Optimized all Meta Information (Page titles, H1 tags, Meta-descriptions) to be SEO friendly, so that Google can better understand the content of the site.
  • Fixed 404 errors we found indexed across the web.
  • Wrote SEO friendly blog posts targeting our "top 10" list. Updated existing copy for the same purpose.
  • Created an updated XML Sitemap for the site, so Google can better understand the site's structure.
  • Went through existing content to find & take advantage of internal linking opportunities. Performed outreach to get other local companies to link back to the site.

Key Outcomes:

Increased traffic to the Contact Us page by 394.59% over the last 3 months.

Increased traffic to the Contact Us page by 394.59% over the last 3 months.

This huge increase was due to our Re-optimization of the page to include the specific locations that the company services. After we changed the targeting to meet those needs, the traffic shot up - confirming that we made the right decision. We also included credibility signals on the page, including the “Best of 2020” Winner Badge from Porch.com.

Got the site ranking on Page 1 of Google for all the highly-searched

Got the site ranking on Page 1 of Google for all the highly-searched "Sample Phrases".

This was the most straightforward SEO task but was key nonetheless. It involved creating a dedicated page for each phrase, optimizing the page's H1 & Meta tags, and then finally building links to the page from highly relevant sources.

Improved the Bounce Rate for Organic Traffic by 9.72% over the last 3 months.

Improved the Bounce Rate for Organic Traffic by 9.72% over the last 3 months.

The Bounce Rate (also known as the “Back Button” rate) is a great indicator of how satisfied visitors are with the content of any given site, and the lower it is - the better. We reduced this by doing a better job of matching up the content of the site with the intent of its visitors (which we figured out using Google Analytics research).

Increased the overall Sessions by 91.06% and overall New Users by 244.68% for Organic Traffic over the last 3 months.

Increased the overall Sessions by 91.06% and overall New Users by 244.68% for Organic Traffic over the last 3 months.

This was a result of the previously mentioned meta tag optimization, as well as better targeting the overall content on the site.

Results Pre-SEO & Post-SEO

As you can see in the graph below, there is a clear distinction in the keywords this site was ranking for pre-SEO & post-SEO. Before we started working on the site in April of 2020, it ranked on the first page of Google for 2 keywords. Within the first few months, that number was up to around 6 important keywords on page 1. This has resulted in tons of new traffic to the site.

SEO Case Study | Odyssey Mechanical HVAC

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