Increased traffic to the Contact Us page by 394.59% over the last 3 months.
This huge increase was due to our Re-optimization of the page to include the specific locations that the company services. After we changed the targeting to meet those needs, the traffic shot up - confirming that we made the right decision. We also included credibility signals on the page, including the “Best of 2020” Winner Badge from Porch.com.
Got the site ranking on Page 1 of Google for all the highly-searched "Sample Phrases" listed below.
This was the most straightforward SEO task but was key nonetheless. It involved creating a dedicated page for each phrase, optimizing the page's H1 & Meta tags, and then finally building links to the page from highly relevant sources.
Improved the Bounce Rate for Organic Traffic by 9.72% over the last 3 months.
The Bounce Rate (also known as the “Back Button” rate) is a great indicator of how satisfied visitors are with the content of any given site, and the lower it is - the better. We reduced this by doing a better job of matching up the content of the site with the intent of its visitors (which we figured out using Google Analytics research).
Increased the overall Sessions by 91.06% and overall New Users by 244.68% for Organic Traffic over the last 3 months.
This was a result of the previously mentioned meta tag optimization, as well as better targeting the overall content on the site.
Results Pre-SEO & Post-SEO
As you can see in the graph above, there is a clear distinction in the keywords this site was ranking for pre-SEO & post-SEO. Before we started working on the site in June of 2019, it ranked on the first page of Google for 3 keywords. Currently, that number is up to around 9 important keywords on page 1. This has resulted in tons of new traffic to the site.
To provide an SEO Program that would raise the Odyssey Mechanical website to Page 1 of the Search Engine Results Pages for Wilmington NC HVAC-related searches, competing with larger local companies such as O’Brian & Airmax HVAC.
- hvac wilmington nc
- ac repair wilmington nc
- heat pump repair wilmington nc
- clean mold from window ac
- wilmington heating and air wilmington nc
SEO Services & Strategies Used
- Performed keyword research to find the terms with the greatest search volume related to our SEO focus ideas. Generated a list of the top 10 terms to focus on getting to the 1st page of Google.
- Performed competitor research to reverse engineer their most successful SEO tactics, to see what mistakes we could avoid, & lessons we could learn from them.
- Optimized all Meta Information (Page titles, H1 tags, Meta-descriptions) to be SEO friendly, so that Google can better understand the content of the site.
- Fixed 404 errors we found indexed across the web.
- Wrote SEO friendly blog posts targeting our "top 10" list. Updated existing copy for the same purpose.
- Created an updated XML Sitemap for the site, so Google can better understand the site's structure.
- Went through existing content to find & take advantage of internal linking opportunities. Performed outreach to get other local companies to link back to the site.