Increase in New Users
Increase in Traffic to the Contact Us Page
Decrease in Bounce Rate
Increase in Sessions
Odyssey Mechanical offers a full spectrum of HVAC services, from heating and air conditioning installation, service, and maintenance, to assistance with emergency repairs. Our mission was to provide an SEO Program that would raise the Odyssey Mechanical website to Page 1 of the Search Engine Results Pages for Wilmington NC HVAC-related searches, competing with larger local companies such as O’Brian & Airmax HVAC.
This huge increase was due to our Re-optimization of the page to include the specific locations that the company services. After we changed the targeting to meet those needs, the traffic shot up - confirming that we made the right decision. We also included credibility signals on the page, including the “Best of 2020” Winner Badge from Porch.com.
This was the most straightforward SEO task but was key nonetheless. It involved creating a dedicated page for each phrase, optimizing the page's H1 & Meta tags, and then finally building links to the page from highly relevant sources.
The Bounce Rate (also known as the “Back Button” rate) is a great indicator of how satisfied visitors are with the content of any given site, and the lower it is - the better. We reduced this by doing a better job of matching up the content of the site with the intent of its visitors (which we figured out using Google Analytics research).
This was a result of the previously mentioned meta tag optimization, as well as better targeting the overall content on the site.
As you can see in the graph below, there is a clear distinction in the keywords this site was ranking for pre-SEO & post-SEO. Before we started working on the site in April of 2020, it ranked on the first page of Google for 2 keywords. Within the first few months, that number was up to around 6 important keywords on page 1. This has resulted in tons of new traffic to the site.
