Increase in New Users
Increase in Contact Forms Filled Out
Increase in Organic Sessions
To provide a comprehensive marketing plan that would allow residents in the Southeast, Northeast, & Midwest to find Sunfun Rentals website when searching for golf cart rentals in Carolina Beach, Holden Beach, Oak Island, & Ocean Isle Beach.
We were able to generate a large gain in new users by executing on a well-rounded marketing plan that combined efforts from SEO, Google search ads, and re-targeting campaigns.
After a thorough audit of search terms that converted into sales from the previous year, we reworked our optimization strategies for PPC, & Re-targeting ads. This allowed us to focus more on a smaller audience that was more like to make a purchase.
These SEO efforts yielded 15,372 new sessions during the peak Summer season. This brought our organic session up to 90% over the previous year.
During the conversion optimization process, we worked diligently to create a better user experience and remove any barriers that might deter users from inquiring about SunFun's offerings.
As you can see in the graph below, organic search traffic to the website increased significantly throughout the peak Summer season.
