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Key Performance Indicators

91%

Increase in New Users

56%

Increase in Contact Forms Filled Out

90%

Increase in Organic Sessions

SunFun Golf Cart Rentals

Project Overview

To provide a comprehensive marketing plan that would allow residents in the Southeast, Northeast, & Midwest to find Sunfun Rentals website when searching for golf cart rentals in Carolina Beach, Holden Beach, Oak Island, & Ocean Isle Beach.

Strategy:

  • Performed keyword research to find the terms with the greatest search volume related to our SEO focus ideas.
    • Generated a list of the top 10 terms to focus on getting to the 1st page of Google.
  • Performed competitor research to reverse engineer their most successful SEO tactics, to see what mistakes we could avoid, & lessons we could learn from them.
  • Optimized all Meta Information (Page titles, H1 tags, Meta-descriptions) to be SEO-friendly, so that Google can better understand the content of the site.
  • Fixed 404 errors we found indexed across the web.
  • Wrote monthly SEO-friendly blog posts targeting our "top 10" list.
    • Updated existing copy for the same purpose.
    • Shared blog posts across social media channels to reach broader audiences.
  • Created an updated XML Sitemap for the site, so Google can better understand the site's structure.
  • Went through existing content to find & take advantage of internal linking opportunities. Performed outreach to get other local companies to link back to the site.

Key Outcomes:

Increased new users to the website by 91% year-over-year during the peak Summer season.

Increased new users to the website by 91% year-over-year during the peak Summer season.

We were able to generate a large gain in new users by executing on a well-rounded marketing plan that combined efforts from SEO, Google search ads, and re-targeting campaigns.

Increased the visibility of the site on search engines by optimizing for long-tail keywords.

Increased the visibility of the site on search engines by optimizing for long-tail keywords.

After a thorough audit of search terms that converted into sales from the previous year, we reworked our optimization strategies for PPC, & Re-targeting ads. This allowed us to focus more on a smaller audience that was more like to make a purchase.

Increased organic sessions by 90% year-over-year.

Increased organic sessions by 90% year-over-year.

These SEO efforts yielded 15,372 new sessions during the peak Summer season. This brought our organic session up to 90% over the previous year.

Increased the new lead contact forms by 56% year-over-year during the peak Summer season.

Increased the new lead contact forms by 56% year-over-year during the peak Summer season.

During the conversion optimization process, we worked diligently to create a better user experience and remove any barriers that might deter users from inquiring about SunFun's offerings.

Results Pre-SEO & Post-SEO

As you can see in the graph below, organic search traffic to the website increased significantly throughout the peak Summer season.

SEO Case Study | SunFun Golf Cart Rentals

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BlueTone Media, Inc
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