91%
Increase in New Users
How one local golf cart company
Increased New Users by 91%
during peak summer seasons.
Key Performance Indicators
56%
Increase in Contact Forms Filled Out
90%
Increase in Organic Sessions
Project Overview
To provide a comprehensive marketing plan that would allow residents in the Southeast, Northeast, & Midwest to find Sunfun Rentals website when searching for golf cart rentals in Carolina Beach, Holden Beach, Oak Island, & Ocean Isle Beach.
Strategy:
-
Performed keyword research to find the terms with the greatest search volume related to our SEO focus ideas.
- Generated a list of the top 10 terms to focus on getting to the 1st page of Google.
- Performed competitor research to reverse engineer their most successful SEO tactics, to see what mistakes we could avoid, & lessons we could learn from them.
- Optimized all Meta Information (Page titles, H1 tags, Meta-descriptions) to be SEO-friendly, so that Google can better understand the content of the site.
- Fixed 404 errors we found indexed across the web.
-
Wrote monthly SEO-friendly blog posts targeting our "top 10" list.
- Updated existing copy for the same purpose.
- Shared blog posts across social media channels to reach broader audiences.
- Created an updated XML Sitemap for the site, so Google can better understand the site's structure.
- Went through existing content to find & take advantage of internal linking opportunities. Performed outreach to get other local companies to link back to the site.
Key Outcomes:
Increased new users to the website by 91% year-over-year during the peak Summer season.
We were able to generate a large gain in new users by executing on a well-rounded marketing plan that combined efforts from SEO, Google search ads, and re-targeting campaigns.
Increased the visibility of the site on search engines by optimizing for long-tail keywords.
After a thorough audit of search terms that converted into sales from the previous year, we reworked our optimization strategies for PPC, & Re-targeting ads. This allowed us to focus more on a smaller audience that was more like to make a purchase.
Increased organic sessions by 90% year-over-year.
These SEO efforts yielded 15,372 new sessions during the peak Summer season. This brought our organic session up to 90% over the previous year.
Increased the new lead contact forms by 56% year-over-year during the peak Summer season.
During the conversion optimization process, we worked diligently to create a better user experience and remove any barriers that might deter users from inquiring about SunFun's offerings.
Results Pre-SEO & Post-SEO
As you can see in the graph below, organic search traffic to the website increased significantly throughout the peak Summer season.
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BlueTone Media, Inc
314 Walnut St. | Suite C
Wilmington, NC 28401
888.BLU.TONE (888-258-8663)
910.795.2280
Technical Support [24hr]
Office Hrs M-F 8:00am - 5:00pm
