Everyone knows one of the most important aspects of business is marketing. This being said, marketing is one of the first things cut back on when the economy gets rough.The obvious reason for this happening is businesses feel they don't have the budget to keep up with their marketing plan.What most people don't realize is that marketing doesn't always mean burning a hole through the company's pocket. Here are a few secrets to keep your marketing in place, while watching your budget.
1. Use testimonials. If a customer says what a great job you did, thank them and ask if they could write a testimonial letter about your company. You can use this testimonial as a part of your promotional package.
2. Give out coupons. These are cheap and they are a great way to get your name out there. The best way to utilize coupons is to have them on your website, for customers to print out. This saves you money on printing costs and it brings more traffic to your website.
3. Offer discounts to new customers. This is a great way to attain new business, which is always a key role in keeping your company thriving.
4. Get involved with the community. Sponsor a little league team, or host an event for a local charity. This will give your company an outstanding image, all the while getting your name out to the public.
The key to successful marketing is being creative and innovative. Don't go with the flow and expect great results. Remember, you don't have to break the bank in order to see results.