The Effectiveness of a Good Contact Form

  BlueTone Media

Don't underestimate the power of a contact form on your website. It's amazing how many websites aren't using this simple, yet powerful, feature. Supplying phone numbers and email addresses on a contact page is a good first step, but it's not enough. Think of the contact form as the bridge between your company and the outside world, where customers can reach out directly to you.

Professionals who build websites for a living know that an easy-to-use contact form can increase revenue, and show users that you care. Additionally, submissions from contact forms can give the audience the tools they'll need to launch an email marketing campaign. Let's look at some ways that a good contact form can help your business' marketing strategy:

Collecting Email Addresses

When users submit information through a contact form, the data entered in the form is captured. Depending on which contact form application is used, submitted form information may be stored in a database, or exported to an Excel file for later use. The email addresses you acquire from these forms can be valuable to your email marketing campaigns.

Analytics

Not only can you grow your email audience by using a contact form, but you can also learn more about the potential customers reaching out to you. By sorting and grouping users in your database based on certain criteria, you can send targeted, relevant emails, instead of generic ones. These more personal emails will help contacts feel more engaged and connected with you, which drives up conversion rates.

Customer Experience

Put simply, contact forms create a better experience for visitors and potential customers. The predefined form fields make it easy for visitors to contact you without deliberating about what kind of information to include in their inquiry. They also lend additional credibility to your website: Contact forms have become so commonplace on business websites, that the absence of one can cause doubts about your professionalism and customer service.

As you can see, there are multiple reasons to add a contact form to your website. For web professionals who build website features every day, the decision is a no-brainer: Contact forms help businesses increase their bottom line.

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