Archive for May, 2008


So this is my first post for our new design. I'm going to do a couple of these posts talking about the new design and some of the processes that went in to creating it. In this post I'll be talking about the new logo and how it came about.

First I'll start with the old logo. This was created prior to me being hired at Bluetone Media. It was a great logo and has been used from the very beginning of the company. It represents a person with technology swirling around them. The idea is that Bluetone Media knows the web and how it works. While working on the new site design we also wanted to change and update the logo.

We wanted the new mark to reproduce a little better in one or two solid colors as well as work quite small. After playing around with...


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