Pay-per-click advertising, the sponsored links set beside the "organic" listings on Google, Yahoo, and Bing, have fallen out of favor in many circles over the past couple of years. In fact, increased competition, higher bid prices, and the increasingly-demanding nature of quality score matches have led a lot of online marketers to stop using them altogether.
But that's often the case of throwing out the baby with the bathwater.
Here's why: for all of those valid reasons not to rely solely on paid search marketing, there is one simple and compelling reason to keep those ads as part of...Read More...
Imagine that a new, exotic restaurant opened up a couple of blocks from your home. You don’t know anyone who has tried it yet, aren’t familiar with many of the items on the menu, but want to give it a try. Would you start out by taking an important business client and trying a whole bunch of expensive dishes right off the bat?
Neither would your customers.
To the people who haven't done business with you yet, or are just trying you for the first time, you are an unknown quantity. Even if they know the products you sell, or tried a similar service in the past, they have no guarantee that...Read More...
It's that kind of sauciness that makes Country Music legends. A down-to-earth attitude and brash confidence that is real and tangible. With that in mind, Bluetone Media looked to make the re-designed All About Country website THE place-to-be for country music insiders, radio personalities, musicians and fans alike.
Pulling off a dark palette like this one is no mean feat, copy can get lost and imagery can either fade away or get lost in a dark. This Bluetone Media crafted site offers a whole lot of pop, with major page elements bathed in a vivid stage-glow, all while retaining readability...Read More...
Sometimes, despite your best efforts, your new website just doesn’t give you the kinds of marketing results you would expect. Sales don’t increase, accounts don’t open, and the new revenue just doesn’t come pouring in. The better job you’ve done planning and executing your web strategy, the less likely this is to happen. But even so, every company can come up short once in a while.
That’s why it’s a good idea to build two websites, rather than just one.
Don’t worry, we aren't about to recommend that you take out two different domains and try two different designs every time you launch a...Read More...