Before Bluetone can put a single piece of your search engine optimization plan into motion, we have to have a plan to start with. And usually, the first step in that direction is figuring out what your most important keywords are.
Unfortunately, this seemingly-simple concept is where a lot of business owners trip up.
Here’s why: they have read in books, or heard in seminars, that the way to sell products and services online is by having enough people find your website on Google, Yahoo, and Bing, and then making the right offer to them. Since you can’t have sales without traffic, it makes since to pick the “busiest” keywords – the ones that...Read More...