November has been great and we have so much to be thankful for, including the production of our latest collaboration. Independent Music Guide is the home for Indie Musicians who are looking to gather information and further their careers.
Led by Director Stephanie Smith and Assistant Director Sean Knight, IMG features a talented group of contributors that provide valuable insight on topics like, "Selling merch at shows" and "How to get your music in TV shows and commercials."
Independent Music Guide also offers lots of great content for music fans as well.
For most business owners, negative reviews are a nightmare. The very thought of someone saying bad things about their business on the internet can cause a lot of stress. If you're like most small business owners, you probably believe one or two bad reviews will influence customers to go somewhere else. Lucky for us, we live in the real world, where no one is perfect and we all have the occasional off day. A less-than-stellar review can actually help you win your customers trust because it shows that you are human and capable of making a mistake. Surprisingly, 95% of consumers admit they do not feel comfortable when a business has no negative reviews....
By now, I'm sure you've heard about Geofencing and all of its endless possibilities to help you make money. But if you're still scratching your head wondering what exactly Geofencing is and how can you use it to promote your business, you've come to the right place. I first started hearing about Geofencing around 2014, when digital marketers began talking about a new way to pinpoint customers and serve them ads. As the hype surrounding this new magical marketing started to grow, so did the confusion and misconceptions. So today I want to share the basics of Geofencing and how to add it to your digital marketing toolbox.