Archive for June, 2018

Tricks and Tips for Local Search: Part 2


In Part 1 of Tricks and Tips, we talked about the importance of keeping up-to-date listings on the various Maps platforms (driven for the most part by either Google My Business or Bing Places for Business). In this edition, we’re going to cover some of the basics of mastering your NAP (Name, Address and Phone number)

Local Citations

A Citation is just about any type of directory listing with your business’ name, address and phone number (and fax machine number, email address etc.) and you’ll want them to be the same (and current) anywhere your customers might find them. You’re mainly worried about the ones that rank highest in search results for your business. Things like your Yellowpages, Yelp or Travelocity...


Tricks and Tips for Local Search


We all know how frustrating it can be to KNOW that a business exists (even down to the street that business is on) and just come up entirely short on being able to navigate to or call that business simply because the information available is wrong.

As a business owner, these local search issues can cause actual damage to your business. Particularly when you consider that your competitors might not be having the same problems.

Google, Bing, Duck Duck Go and other search engines use a variety of factors to help fill in the blanks.

Google My Business / Bing Places for Business

Make sure your Google My Business (and Bing Places for Business) listing is up to date; add pictures, hours, categories, details about...


Copyright © 2018 Apple Inc. All rights reserved.


Apple’s annual event rarely disappoints. 2018 is no exception!

Mac OS Mojavi

Apple’s operating system gets a few tweaks for productivity and looks.

  • Desktop Stacks - Decluttering! For the stuff on your desktop. You’ll be able to group folders and files into expandable stacks
  • Dark Mode - Mac OS’s UI will transition to dark colors / light text so that it’s easier on the eyes when you’re using your computer at night
  • Finder Updates - WWDC featured Gallery View Finder w/ full Exif/Metadata for Images, Integrated Markup

One OS to Rule Them All

There’s been a lot of speculation over the years that Apple might unify it’s operating systems...


Great Tech for Dads


The origins of Father’s Day in the United States are somewhat grim. Writing on the topic often refers to a remembrance of 362 dead in a West Virginia coal mining disaster held July 5th, 1908 (the same year Mother’s Day was established) as setting a precedent for the holiday.

Father’s Day is celebrated all over the world. Since the Middle Ages on March 19th, Spain and Italy have held fiesting days celebrating Saint Joseph. Over time those holidays have morphed into a more secular celebration of Fatherhood. In 1949 in France a lighter company launched a marketing campaign around the idea of a father’s day that was so popular it became a national holiday in 1952 (la Fête des Pères).




Our society thrives on social media, and Millennials are purchasing more homes than ever before. If you don't have a marketing strategy that leans on the digital side, you're missing out.  

With the rise of the internet, marketing has changed. Consumer's attention is no longer on TV ads, billboards or magazines. Now customers spend their time on Facebook, Instagram, and Twitter. 

So, how do you reach potential customers through digital marketing? 


Ads on Facebook and Instagram are the modern day billboard, but with far more upside. A billboard sits on the side of the road, hoping that the right people...


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