In Part 1 of Tricks and Tips, we talked about the importance of keeping up-to-date listings on the various Maps platforms (driven for the most part by either Google My Business or Bing Places for Business). In this edition, we’re going to cover some of the basics of mastering your NAP (Name, Address and Phone number)
A Citation is just about any type of directory listing with your business’ name, address and phone number (and fax machine number, email address etc.) and you’ll want them to be the same (and current) anywhere your customers might find them. You’re mainly worried about the ones that rank highest in search results for your business. Things like your Yellowpages, Yelp or Travelocity...
We all know how frustrating it can be to KNOW that a business exists (even down to the street that business is on) and just come up entirely short on being able to navigate to or call that business simply because the information available is wrong.
As a business owner, these local search issues can cause actual damage to your business. Particularly when you consider that your competitors might not be having the same problems.
Google, Bing, Duck Duck Go and other search engines use a variety of factors to help fill in the blanks.
The origins of Father’s Day in the United States are somewhat grim. Writing on the topic often refers to a remembrance of 362 dead in a West Virginia coal mining disaster held July 5th, 1908 (the same year Mother’s Day was established) as setting a precedent for the holiday.
Father’s Day is celebrated all over the world. Since the Middle Ages on March 19th, Spain and Italy have held fiesting days celebrating Saint Joseph. Over time those holidays have morphed into a more secular celebration of Fatherhood. In 1949 in France a lighter company launched a marketing campaign around the idea of a father’s day that was so popular it became a national holiday in 1952 (la Fête des Pères).