At BlueTone Media, we’ve been creating websites for over 15 years! When it comes to website design, we’ve seen new technologies develop and fads come and go. But we’ve also seen some things stay fairly consistent.
Some facets of your website may change over time, but there are seven must-haves that we think should always be present. Without these, you risk falling behind your competition and losing traction in this fast-paced world.
1. Simple, uncluttered design.
In the name of uncluttering these examples, let’s break it down a bit:
Consistent, easy-to-read font. You’d think this would be a no-brainer nowadays,...
This month, BlueTone Media turns 15 years old. Take a quick journey with us from where we started, where we are now, and where we're headed next.
The Early Days
It all started like several other tech companies, except instead of a garage, it was a guest bedroom.
Our CEO, Jimmy Honsinger, always had a love for technology and computers. He built his first website way back in 1995 for a local movie theater, and had the innovative idea for business owners to buy ads before the movie trailers started. In 1999, Jimmy moved to Wilmington where friends and colleagues would pay him with pizza to fix any of their tech issues. A few years later, he decided to save his waistband and make a living out of doing something he loved, thus BlueTone... Read More...
Display Ads have long been a staple in digital marketing, everyday users are bombarded by these ads on the different websites and apps they visit. But are people actually clicking these ads?
If you are running display ads and are not using placement exclusions then the answer is no...kind of - let me explain. Anytime you set up a new campaign on the Google Display Network your ads are eligible to be shown on every website, app, and mobile game that uses AdSense. While this may sound like an amazing opportunity to advertise your business to the world, it usually produces awful results. Why are results awful, you ask? To put in simply, there are 2 million websites in the Display Network, but quality...