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Archive for August, 2018

7 Website Must-Haves

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At BlueTone Media, we’ve been creating websites since the early 2000s (in fact, this month marks our 15th year anniversary!). Throughout that time, we’ve seen a lot of fads and new functionality come and go. However, the following 7 Website Must-Haves have remained constant during that stretch.

1. Simple, uncluttered, easy-to-read font
You’d think this would be a no-brainer now a days, but we still see several websites that come to us for redesigns that have an array of various fonts, some extremely difficult to read. Try to stay away from bad font choices and avoid going all caps where you can. If you’re on the fence about something being difficult to read, the fact that you’re studying it and not sure...

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This month, BlueTone Media turns 15 years old. Take a quick journey with us from where we started, where we are now, and where we're headed next.

The Early Days

It all started like several other tech companies, except instead of a garage, it was a guest bedroom.

Our CEO, Jimmy Honsinger, always had a love for technology and computers. He built his first website way back in 1995 for a local movie theater, and had the innovative idea for business owners to buy ads before the movie trailers started. In 1999, Jimmy moved to Wilmington where friends and colleagues would pay him with pizza to fix any of their tech issues. A few years later, he decided to save his waistband and make a living out of doing something he loved, thus BlueTone...

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We'd like to announce our newest site: CapeFearless.com!

Cape Fearless Extreme is an Adventure Course Park, located in Riegelwood - right outside of Wilmington, NC. They offer multiple courses, all designed to bring you closer to the people you care about.

We all know that struggle brings people together. But doing it this way, you'll be able to bond without ever facing any real danger or hardship - all while having an absolute blast!

Their Adventures are perfect for all types of groups, including:

  • Families
  • Schools
  • Sports Teams
  • Friends
  • Bachelor/Bachelorette Parties
  • Corporate Groups
  • Civic Groups
  • Camps
  • Birthday Parties ...

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Display Ads have long been a staple in digital marketing, everyday users are bombarded by these ads on the different websites and apps they visit. But are people actually clicking these ads?


If you are running display ads and are not using placement exclusions then the answer is no...kind of - let me explain. Anytime you set up a new campaign on the Google Display Network your ads are eligible to be shown on every website, app, and mobile game that uses AdSense. While this may sound like an amazing opportunity to advertise your business to the world, it usually produces awful results. Why are results awful, you ask? To put in simply, there are 2 million websites in the Display Network, but quality...


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We're proud to announce the newest site in our lineup - KellersInc.com!

Kellers, Inc has been around since 1973 - that's almost half a century of experience!

Over that period of time, they've built a rock solid reputation helping solve problems related to:

  • Fire Protection
  • Life Safety
  • And More

They have a strong focus on power plants & heavy industry, and have served the likes of:

  • Fortune 500 Companies
  • Power Plants
  • US Government Facilities
  • NC State Colleges & Universities
  • US Military Installations
  • NC Government Agencies

They're located at:

6750 Gordon Road
Wilmington, NC 28411-8464...


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