Google is one of the most widely used search engines in the world, so it makes sense that they have a lot of statistics to offer. Most people would just gloss over articles filled with lists of Google search result statistics, but not us. You know why? Because they’re important.
They’re not just important to us as marketers, they’re important to our clients as well as business owners all over the world. The information Google provides us about searches they receive is invaluable to businesses looking to target new customers, provide information to existing customers, and make past customers come back again. So it’s important not to ignore it.
Welcome to our very first edition of the BlueTone Media Employee Spotlight! Every so often, we’ll be interviewing one of our employees so that you can learn a little more about who we are.
We’ll start this series off with Tara Gannon, our Accounts Development Executive.
Tara grew up in Florham Park, New Jersey, not too terribly far from the bright lights of New York City. She moved to Wilmington, NC about 5 years ago and has been loving it ever since. Her favorite thing about living here is going to any of the fabulous North Carolina beaches and discovering new fun things to do in historic downtown Wilmington.
You know what marketing is and you know what a funnel is (at least we hope so), but do you know what “the marketing funnel” is?
Well.. wait. Actually, it’s not great because here’s the thing about a marketing funnel:
It exists whether you understand it or not.
That’s right; the marketing funnel is real and it’s out there doing its job every single day. It doesn't matter if you know how it works or if you’re actively aware that you’re utilizing it. If you’re selling a product or service, the marketing funnel is a critical component of your business. So if you don’t know how to use it right, it’s time to learn.
Regardless of whether you enjoy shopping or not, you’ve most likely done it at some point in your life. But, while many people still go out and hit the mall, more and more consumers are opting to conduct their shopping experience in a much more convenient place: the internet.
Nowadays, the vast majority of major retailers have online stores, as well as brick-and-mortar stores. Some retailers don’t have physical locations at all, instead existing solely on online revenue.
As a small business, you may not be sure if setting up e-commerce is right for you. In most cases though, if you aren’t peddling your wares on the internet, you’re missing out. If you’re still not sure, allow...