Archive for May, 2019

What Do Cars and Websites Have in Common?


People often ask us, “How much does a website cost?” It’s a simple question, but the answer is often anything but simple.

You see, asking how much a website costs isn’t like going to a restaurant and asking how much a cheeseburger costs.

It’s more like going to a car dealer and asking how much a new car costs. Before a dealer gives you a quote on a new car, they’re going to need a lot more detail.

What Are Your Basic Specifications?

How much does a website cost

First of all, you need to be able to tell us what you want in a website, just as you’d tell a dealer what you want in a car.

Do you want a sedan or an SUV? Two-door or four-door? Automatic or manual?

To start the...



In this, the second edition of the BlueTone Media Team Member Spotlight series, we’re going to get to know Brad Graham, our Director of Marketing.

In West Philadelphia, born and raised… just kidding - Brad is a North Carolina native. He’s actually from a teeny, tiny town outside of Charlotte called Lucia, NC. Life in the country didn’t suit him, however, as he fancied himself more of the city slicker type. So, when the time came to go to college, Brad set out for the booming metropolis that is Asheville, NC.

Brad Graham

Brad during his college years.

He attended UNC Asheville where he spent a couple of years twiddling his thumbs and shopping around for majors before he finally landed on Multimedia...



Social media, specifically Facebook, has transformed the world. What used to be a way to keep in touch with old high school buddies has become a way to broadcast a message to thousands, sometimes millions, of people.

While the Facebook experience has certainly transformed for the individual, it’s changed the business world much, much more.

In fact, it’s gotten to the point now where, as a business, you really need to be on Facebook in order to keep up with your competition and connect with your customer base.

But surprisingly, there are some business owners who either don’t understand the importance of Facebook marketing, or don’t believe in it. So we thought we’d set the record straight...


10 Items or Less: Boosting Ecommerce Sales


Every year, more and more people turn to the internet to research products and make purchases. Gone are the days of having to drive to a store. Now, with just a few clicks, you can find the product that’s just right for you, pay for it, and have it sent to your front door, usually in just a few days.

Regardless of your industry, if you’re a company that sells any kind of product at all, you need to be utilizing ecommerce. There’s simply no better way to reach new customers and make sure your existing customers have an easy way to buy what you sell.

Unfortunately, ecommerce can’t do all this on its own. You can’t set it up, cross your fingers, and hope that the money will start rolling in. Ecommerce...


What Kind of Employee is Your Website?


When you hire someone, you do so hoping that they will grow into a person who is a good representation of your company. You want your employees to exemplify your brand and hold themselves to the same high standards that you hold your business to.

But, as anyone who’s made hiring decisions knows, what you see isn’t always what you get. A prospective hire may look good on paper and do ok in an interview, only to disappoint you in terms of actual performance.

Now think about your website. Does it represent your company? Does it exemplify your brand? Does it meet the high standards of your business?

Or were you tricked? Were you sold on the idea of a website that isn’t doing what you were promised it...


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